Zoom Towing – Case Study

Project Overview

Client: Zoom Towing (Australia)
Website: https://zoomtowing.com.au/
Project Duration: 3 weeks
Services: Single-Page Website Design & Development

Goals

• Build a simple, high-impact online presence for a 24/7 towing service
• Make it easy for customers to find contact information instantly
• Establish trust and credibility through clear, modern design
• Ensure mobile-first responsiveness and lightning-fast loading speed

Challenges / Problems

• No Online Presence: Zoom Towing previously had no functional website, limiting visibility in local search results.
• Urgent User Intent: Customers seeking towing need immediate access to phone numbers and service info—any delay means lost leads.
• Mobile Traffic Dominance: Most users search for towing from their phones, requiring an optimised mobile layout and easy click-to-call buttons.
• Low Trust Without Proof: Without reviews, credentials, or service coverage details, potential customers were hesitant to engage.
• Speed & Accessibility: The site needed to load quickly and be accessible under poor mobile data conditions (common in roadside breakdowns).

Solution

• Designed a single-scroll landing page with quick navigation and intuitive layout.
• Placed a sticky “Call Now” button to encourage instant contact.
• Built mobile-first UI optimised for all screen sizes.
• Added trust elements — customer testimonials, coverage map, and service highlights.
• Optimised for fast loading using compressed media and lightweight code.
• Applied a bold, clean visual identity consistent with Zoom Towing’s brand tone of reliability and speed.