Image Reputation Management
Client: Senior Corporate Professional
Project Duration: 10 Weeks
Challenge
When searching the client’s name on Google, unfavourable and outdated images appeared prominently in Google Image Search results. These images were impacting the client’s professional credibility and online perception, especially during business interactions and background checks.
Solution
After conducting a detailed image reputation audit, our team developed a structured image suppression strategy as part of a comprehensive Online Reputation Management process focused on promoting positive, high-quality visual assets.
We began by:
- Creating and curating professionally branded, positive images aligned with the client’s current role and personal brand.
- Optimising images with SEO-friendly filenames, metadata, alt text, and contextual content to ensure better discoverability by search engines.
- Publishing these images consistently across multiple high-authority platforms, including social media profiles, professional directories, blogs, article platforms, presentation sites, image-sharing platforms, and other trusted submission websites.
- Embedded images within relevant written content (articles, blogs, press-style content).
- Distributed images across multiple channels to increase crawl frequency and indexation.
- Maintained a week-by-week posting and optimisation schedule to steadily build image authority.
Outcome
- Negative images were pushed down significantly in Google Image Search results.
- Positive, professional images began dominating the top image positions for branded search queries.
- The client’s online visual presence became aligned with their professional identity.
- Noticeable improvements were observed within the first 30–45 days, with continued strengthening over time.
