Elephy: Creating a High-Impact Landing Page for Maximum Conversions

Forward X (FWDX): Simplifying Freight Forwarding with a Seamless Single-Page Website
October 8, 2025
 




Case Study

Client: Elephy
Website: https://elephy.com.au/
Project Duration: 3 weeks
Services: Landing Page Design, UX/UI Design, WordPress Development, Conversion Optimization, SEO Setup

Project Overview

Elephy approached us to design a modern, conversion-driven landing page that would clearly communicate their value proposition and capture leads effectively. The goal was to create a page that delivers a focused message, supports marketing campaigns, and drives visitors to take action — all while maintaining brand consistency and simplicity.

Challenges

  • Limited Space, Maximum Impact: Delivering the entire brand message on a single, scroll-free landing page.
  • Conversion Focus: Designing an interface that guides users naturally toward the call-to-action.
  • Brand Alignment: Matching visuals, colors, and tone with Elephy’s overall identity.
  • Performance: Ensuring lightning-fast loading speeds for ad campaign effectiveness.

Our Approach

  • Research & Wireframing: Understood Elephy’s audience and campaign goals, then created a minimal yet powerful layout focused on key selling points.
  • UX/UI Design: Applied clean design with strong visual hierarchy — hero message, features, trust elements, and CTA placed strategically.
  • Development: Built a fully responsive, fast-loading landing page using WordPress with optimized assets and animations.
  • Lead Capture Integration: Added form and CTA tracking for marketing campaigns (Google Ads / Meta Ads ready).
  • SEO & Speed Optimization: Implemented on-page SEO, meta tags, and compressed images for maximum performance.

 

Key Features

  • Hero Section: Crisp headline, tagline, and CTA button above the fold.
  • Feature Highlights: Quick overview of core benefits with visual icons.
  • CTA Integration: Visible “Get Started” / “Contact Us” button throughout.
  • Lead Form: Simple, conversion-optimized inquiry form.
  • Responsive Design: Works perfectly on all mobile and desktop devices.
  • Speed Optimized: Lightweight code for faster campaign landing performance.

Results

  • Improved Conversions: The new landing page increased visitor engagement and lead submissions.
  • Faster Campaign ROI: Optimized load time resulted in lower bounce rates from paid ad traffic.
  • Brand Consistency: Maintained Elephy’s modern, trustworthy visual tone.
  • Positive Client Feedback: Delivered a clean, focused page that performed effectively for campaigns.

Conclusion

The Elephy landing page project demonstrates how a minimal, purpose-driven approach can drive conversions and communicate brand value effectively. By combining modern design, precise messaging, and high-speed performance, we delivered a campaign-ready digital asset that helps Elephy capture leads and grow their presence online.


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