Case Study: Spartan Quip

Anytime Parts – Building a High-Performance eCommerce Platform for Heavy-Duty Parts
February 22, 2018
Quip Hire – Launching a Seamless Online Rental Platform
February 22, 2018
 

A Heavy-Duty Website for Heavy-Duty Trailers

Client: Spartan Quip
Industry: Custom trailer manufacturing
Project Timeline: 3½ months
Technologies: WordPress, Elementor Pro, Advanced Custom Fields, WP Rocket, Cloudflare CDN

The Brief

Spartan Quip builds some of Australia’s toughest trailers—drop decks, tippers, and custom configurations designed for punishing conditions.

They needed a digital presence as strong as their products: a site that could display complex specifications, handle high-resolution imagery, and convert visitors into leads.

Challenges We Faced

  • Extensive Product Data – Dozens of trailer models each required detailed specs, brochures, and image galleries.
  • Performance vs. Visual Impact – High-quality photography threatened to slow page loads.
  • Lead Generation – Enquiry forms needed to stand out and integrate smoothly with the team’s email workflow.
  • SEO Preservation – The existing site had decent rankings that couldn’t be lost in the redesign.

Our Solution

Discovery & Strategy - We mapped user journeys for transport operators, fleet managers, and miners—focusing on how quickly they could locate key trailer specs and request a quote.

Design - A rugged, industrial aesthetic paired with clean typography created a professional yet approachable look. Responsive design ensured flawless display on tablets and mobiles used in the field.

Development

  • WordPress + Elementor Pro gave Spartan Quip an easy-to-update CMS.
  • Advanced Custom Fields allowed structured input for specs and downloadable PDFs.
  • Performance was tuned with WP Rocket caching and Cloudflare CDN.

Launch & SEO - We carried out extensive speed testing, added 301 redirects, and optimized metadata to maintain and improve search visibility.

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Outcome

  • Pages now load in under 2 seconds, even with large galleries.
  • Quote and enquiry submissions increased by over 25% in the first quarter post-launch.
  • The site architecture allows Spartan Quip to add new trailer types without developer assistance.

Client Feedback

“Technopixar delivered exactly what we envisioned—a website that reflects the strength of our trailers while making it easy for customers to find information and request quotes. The process was efficient and the results speak for themselves.” — Spartan Quip Management Team

Takeaway

By blending high-performance technology with an industrial-grade design sensibility, Technopixar provided Spartan Quip with a future-proof digital platform that drives inquiries and showcases the company’s engineering excellence.

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