Improving Online Reputation
Client: Professional Public Speaker and Author
Project Duration: 16 Weeks
Challenge
Google search results for the client showed outdated event pages and irrelevant mentions from years earlier — including some negative forum chatter that affected the client’s chances of booking paid speaking engagements and partnerships.
Solution
After conducting a detailed audit of the client’s existing search engine presence, we identified outdated and irrelevant content that was negatively impacting credibility. Based on these findings, our team developed a comprehensive content and reputation strategy as part of a structured Online Reputation Management process focused on strengthening the client’s authority and personal brand.
We created and optimised fresh, high-authority content, including updated speaker bios, keynote summaries, professional profiles, and expert thought-leadership material aligned with the client’s current positioning. All content was reviewed and approved by the client before publication.
Once approved, the content was strategically published across respected, high-authority platforms that are regularly crawled by search engines, including industry publications, article platforms, blogs, press releases, presentation sites, and multimedia formats.
In parallel, we implemented ethical SEO suppression techniques to gradually reduce the visibility of outdated and irrelevant results by promoting stronger, positive assets. This structured, week-by-week execution led to visible improvements in search results within the first month, with positive content gaining prominence over time.
Outcome
In less than 3 months, the client’s current professional content appeared prominently on Google’s first page, driving better engagement from event organisers and publishers while obsolete mentions faded into later pages of search results.
