Take Your Mobile App’s Customer Experience to the Next Level with These Ideas

So what is your idea of creating an app that is different from e-commerce websites and is highly attuned to the needs of the app users? 

Mobile apps provide features that desktop and mobile websites do not offer. Not only this, but it may sound daunting as well that the app has great power to achieve goals of engagement and retention through different features. 

On the other hand, desktop websites do not even stand near to what mobile apps can contribute to a business. However, not all mobile phone apps are capable enough to suit your business goals. You have to put in a lot of work to make an app that maximises the features to convert sales and keep the customers returning to your app. 

Find out the best tips on how to elevate your mobile app’s customer experience in this blog. 

1. Make the Best of Your App’s Visibility

Online shoppers never sit satisfied with what they have. In fact, their search for better shopping experiences never comes to a standstill. Make sure you take advantage of this search.  Users are open to using your app given that you offer them the best experience. Make your app have an edge and take over the search rankings with a few tips. 

Have a simple name for your brand suggesting what you sell. Also, keep the name of your brand short and easy for the users to retain it. 

Make use of the app description to attract app store users. Mention why your app is beneficial for them and come up with an explanation about your store, your aim and what you sell. Never forget to mention the certain voice, slang or buzzword that you have that will work in your favour. 

Have enticing and compelling screenshots in place to showcase the app store listing. This is the first great impression of your app journey to attract potential customers. 

2. A Beautiful App Design is a Must!

An age-old but the most effective tip is to have a beautiful app design in place. Do not compromise with what your app looks like. Department stores should have brightly lit, stylish, chic and well-organised spaces for them. E-commerce websites pour in a lot of money to ensure that their web pages exude a great vibe and they are easy to use. The apps are not an exception. 

Make sure you invest a lot in attractive imagery, opt for easy-to-read fonts and get the branding your customers fall in love with at the very first sight. 

3. Create an Intuitive App Journey for Your App

No doubt, mobile can be very overwhelming at times. Therefore, it is a must to have a clean and effortless app journey for the users. Keep your homepage as organised as possible so there are more and more clicks on menus, tap tabs etc. 

Fully organise your homepage to showcase your best-selling or even seasonally relevant products on offer. This is easy for the customers to see. 

Create a category page so shoppers can straightway navigate through the women’s shoes without having to go through the entire app. Easy and time-saving options will go a long way in ensuring success for your app. 

Another great idea is to have a search bar in a major location so if the users have some particular product in mind then they can track down what they want. 

4. Align Your Advertising Efforts with App-Specific Features.

Is your store still relying on traditional advertising methods such as paper advertisements, store displays, or detailed online ads? Although these methods are designed to capture your customer’s attention, they often fail to hold their interest for long. Make sure your advertising endeavours are relevant to the times and effective as well. Not to forget, alight all your advertising endeavours with your app-specific features. 

Moreover, if you don’t have a strong ad campaign, you can always add QR codes to your packaging materials or other such items. QR codes are gaining popularity in the Asian market and a re now making their way back to the Western market since Apple integrated a QR code scanner into their iPhones. You can program a QR code to open a specific landing page in your app or apply a discount code to your customer’s cart, making the shopping experience more convenient and rewarding for them.

5. Use Push Notifications – An Effective Feature of Personalisation

Do you know that push notifications have a great potential to please customers and to make them feel special? And they also drive app use and sales conversions. Though it’s a small feature but the most crucial one. Customers feel in awe of push notifications that give them personal attention. These are the best definitions of personalization. 

Automated messaging can serve a variety of purposes such as targeting users based on the user segments you created in your app admin. These segments can include details like gender, location, and smartphone type. Another use is to alert users about sales and promotions for the items they have marked as “favorites” in your app. You can also remind users about the items left in their cart without purchasing them. 

Additionally, sending a friendly “hello” to users who haven’t opened your app in a while can be a great way to re-engage them. You can decide for yourself what “a while” means for your brand.