What are the Expectations of Customers from An Online Store? 

Selling online is not just about selling products, it’s also about selling the customer experience. Providing personalized experiences, a fast-loading website, dynamic product pages, and a smooth checkout process can significantly increase your conversions and revenue. On the other hand, a poor website experience, such as a lack of live chat, frail site search, and a clunky website, can drive away potential customers and send them to your competitors.

To improve your online store’s performance, it’s essential to understand what experiences your customers expect. Technopixar can help you achieve these experiences without requiring a lot of development work or a significant investment of money.

1. Customisation

Why It’s Important to Customers: Your online store can do almost nothing to grow your business without any strong elements of personalization. Consumers adore personalization and almost 80% state that a customised experience grows the probability they will buy a product. Well-known examples of personalization include suggesting products based on earlier purchases and browsing behaviour or delivering geographically specific landing pages to buyers in certain zip codes.

How Technopixar Can Help? Personalization is a common buzzword in marketing, and many companies claim they offer personalized experiences. However, genuine personalization requires 1:1 engagement based on first-party data, rather than simply relying on personas and audience segments. 

2.Seamless Omnichannel Experiences

Why It’s Important to Customers: “Omnichannel” refers to providing customers with a seamless and consistent buying experience across all channels of their purchasing journey. Customers expect personalized and reliable service, regardless of whether they shop online, in-store, or both. 

How Technopixar Can Help? Technopixar is at the forefront of creating seamless omnichannel experiences for its customers. Our omnichannel loaded with top-notch experience would surpass the expectations held by online shoppers. 

3.Fast and Reliable Performance

Why It’s Important to Customers: Do you think anyone would want to shop on a slow website? For online shoppers, fast and reliable site performance is an essential requirement. Even a delay of 1 second in page response can lead to a 7% reduction in conversions. If your online store is slow, it can lead to a negative perception of you as an unreliable seller. This can cause a drop in customer loyalty, conversions, and revenue.

How Technopixar Can Help? Technopixar powers fast, high-performing sites and online stores. For developers, our 99.99% uptime and fast API response time mean building and innovating quickly. For merchandisers and marketers, Technopixar offers a fast front that supports personalization and no-code editing.

4. Strong Navigation and Search

Why it’s important to customers: Visitors to your online store want to find products quickly, just like when they shop in person. According to Forrester, visitors who use your site search are 2-3 times more likely to convert and make a purchase.

How Technopixar can help: We have partnered with top site search providers, to make it easy for your merchandisers to enable site search in just a few clicks and within minutes. Our platform is designed specifically for commerce and enables you to effortlessly manage these external integrations with confidence.

5. Dynamic Product Pages And Rich Catalogue

Why it’s important to customers: Dynamic product pages are essential for creating a positive online shopping experience for consumers. They bridge the gap between in-store and online shopping by providing the necessary sensory information. Effective product merchandising and catalogue management are key factors in creating dynamic product pages. By displaying the right product at the right time with the appropriate amount of information, you can attract and retain potential customers. Strong product pages help to build trust and confidence in your brand while showcasing your products in the best possible light.

How Technopixar Can Help? Technopixar provides powerful product and catalogue management tools that allow merchandisers to launch new catalogues, product variations, and product experiences without needing to write code or involve IT.